Overabove Quarterly View Q4 2024 | Page 9

DESIGNERS AND AI BREW SOMETHING BOLD

With a mandate to create some badass beer labels , our design team was eager to push the boundaries of creativity . They decided to combine their expertise with the possibilities of AI and dove in with open minds . From concepting through creation , they embarked on a project that turned technology into art — and a simple beer can into a canvas for innovation .

OPENING UP A CAN OF NEW IDEAS 9