Located in historic downtown Norwich , Connecticut , These Guys Brewing Company is known for their creative , complex beers and memorable dining experience . We ’ re always excited for opportunities to work with local businesses , so when the opportunity came about to work on label designs for some of their newest canned brews , we couldn ’ t wait to dive in !
These Guys challenged us to come up with designs as distinct and fun as the brews themselves — Hazy Hookup , Effed Up on Pilz , Thames River Red , Make Me Blush and Lil ’ Narwitch . Our design team drew inspiration from the beer names and ingredients as well as the brewery ’ s proud Norwich roots . Then , they got to work blending the power of skill and imagination with the possibilities of AI .