The range of styles and ideas that AI can generate is astounding . The designers were equally amazed by the vision and human touch needed to create a usable piece of art . Even in the world of AI , concept is king . Because AI doesn ’ t have the human experience , its ideas aren ’ t rooted in the same emotion and passion as a designer ’ s .
“ It ' s our input and finessing of the dialogue that gives it the human touch . And then also it ' s just the idea behind it , like with the pilsner goddess . I wanted someone to go on a journey and have that experience . I don ' t know if AI would think of that on its own .”