31 DAYS 5 DAYS

Designer comes up with a concept .

Designer researches illustrators and finds one whose style fits the project .

Designer gives illustrator creative direction .

Illustrator provides a first pass at the artwork .

Designer and illustrator go back and forth until the art is finalized .

Designer incorporates the art into the final design .

Designer comes up with a concept .

Designer prompts AI with creative direction .

AI provides a first pass at the artwork .

Designer and AI go back and forth until the art is finalized .

Designer incorporates the art into the final design .

TRADITIONAL ILLUSTRATOR APPROACH

AI APPROACH

31 DAYS 5 DAYS

Designer comes up with a concept .

Designer researches illustrators and finds one whose style fits the project .

Designer gives illustrator creative direction .

Illustrator provides a first pass at the artwork .

Designer and illustrator go back and forth until the art is finalized .

Designer incorporates the art into the final design .

Designer comes up with a concept .

Designer prompts AI with creative direction .

AI provides a first pass at the artwork .

Designer and AI go back and forth until the art is finalized .

Designer incorporates the art into the final design .

Prior to AI , if a concept called for custom artwork , there was really only one option : a real , live , human illustrator . While there are still projects that call for that approach , AI opens up another avenue with a much shorter timeframe .