Way before today ’ s ride-hailing services took over the streets , The Rideshare Company was created to make it easier for people to get from place to place and reduce road congestion and energy consumption . In today ’ s post-pandemic work landscape , The Rideshare Company is innovating its service model to meet the realities of today ’ s commuter , and recently appointed new CEO Nanci Carnabuci Fitzgerald to do just that . The Rideshare Company partnered with Overabove to highlight the organization ’ s unique features and benefits – and position it as the Original Rideshare : a transportation company powered by people first . We were honored to produce a content strategy and suite of communications tools , including video and an emagazine , to commence the journey of the new , evolving Rideshare .