WEST MEMPHIS , AR January saw a large crew of Overabovers landing in Memphis for the on-location production of Play Bold , our new campaign to celebrate the reinvention and reopening of Southland Casino Hotel . Located in West Memphis , AR just across the Mississippi from Memphis , TN , the property is just minutes from the legendary Beale Street , centerpiece of Memphis and stomping grounds of American music legends like Elvis and Johnny Cash and BB King . Drawn by the neon lights and mellow notes of blues on Beale and savoring slow-smoked Memphis style BBQ washed down with a smooth splash of Blue Note Bourbon left us feeling like this legendary gem on the Mississippi is ripe for rediscovery . Next time you ’ re planning to head to Nashville , Tennessee ’ s current darling , consider a jaunt across the state instead to check out Memphis and West Memphis for authentic Delta fun and flavor .