The history of Kilbeggan is the focus at the town ’ s namesake Kilbeggan Distillery , an ode to the towns people who once brought their own tools to renovate dilapidated buildings . The charming distillery experience showcases strong traditions and “ the town that build the whiskey ,” welcoming visitors with open arms to Ireland ’ s oldest licensed whiskey distillery .
Tullamore D . E . W . leans into the future , boasting a brand-new , state-of-the-art customer experience center . Guests can enjoy the singular thrill of crafting a custom , hand-signed blend at an innovative blending station .
With multiple brands to weave into a cohesive story , Midleton Distillery juxtaposes interactive displays and innovative film presentations with its historically preserved site . The distillery doles out many different levels of learning , catering to novice and passionate whiskey drinkers alike .
In the world of consumer packaged goods , it can be tempting to focus on the offering . But each of these experiences is successful because it immerses the audience in something deeper – what the brand stands for . As far as we ’ re concerned , good-whiskey-meetsgreat-story is a winning formula across the board .